As a small business, you’ve likely heard that Yelp can be really beneficial in terms of marketing. However, many businesses, especially those just starting out online, have no idea what Yelp actually is and why it’s important.
Below you’ll discover everything you need to know about this popular channel and how it can help your business succeed.
What is Yelp?
Yelp is considered one of the leading free business directories online. It provides a range of free tools to help businesses establish themselves on the internet. According to the company, there are 142 million users who visit Yelp each month. This provides serious marketing potential!
You can set up a Yelp business page which allows you to add contact information, photos and a link to your website. Once you have an account set up, it also allows you to connect with customers, in particular customers who have reviewed your business on the site.
With so many business directories available online, why should your company choose Yelp? Well, as well as the impressive number of monthly users, there are a few stand-out benefits that come with signing up with this popular company. These include:
- Around 35% of consumers who have searched for a business on Yelp, go on to visit the company within 24 hours
- Those who review businesses on Yelp go on to purchase something within a week
- Yelp listings show up higher on search engine listings
- Even just a one-star improvement on a review on Yelp provides a 5%-9% increase in revenue
Yelp users also search for a wide variety of businesses. So regardless of which industry you work in, you have an excellent chance of reaching your target market.
Great for online reviews
You probably know just how important online reviews are for your business. Yelp is one of the most popular places customers leave a review. In fact, a staggering 93% of consumers say that they have gone on to make a local purchase after visiting Yelp. So, if you’re looking to target customer reviews, Yelp is definitely the site you want to be on.
However, there’s one crucial thing you need to know about Yelp reviews. Unlike Google and other review sites, Yelp is pretty strict on not encouraging people to leave a review. Instead, it wants customers to only leave a review of their own accord.