Facebook has become the biggest social networking site in the world. In just one month, it boasts a staggering billion and a half users. The way in which it is used has changed dramatically over the years. While once a fun, easy way to stay in touch with loved ones, the site is now also used as a marketing hub for businesses.
There are a number of features dedicated solely to businesses, with one of the most popular being its ratings and reviews.
Understanding the ratings and reviews feature
According to Facebook, the star ratings customers are able to leave for a business make the company eligible to show up in the news feed. This not only makes it easier for consumers to find businesses, but it also really helps with brand awareness.
There are a few things you need to know about the star ratings. Firstly, the pages overall rating is determined by ratings that have been shared publicly. The customer has a number of sharing options and if they choose to only share that rating with friends, their rating will only be viewable by their friends list.
You may need to opt in to the reviews and ratings feature via the “About” section on your business page. You’ll need to allow users to “check in” in order to also receive ratings and reviews. Likewise, the feature can be disabled by removing the check-in option.
What are the benefits?
While enabling the reviews and ratings feature does pose a risk of negative ratings, it also provides a lot of potential benefits.
The more star ratings you receive, the more likely you’ll be to start showing up in the news feed. It also helps to build consumer trust. Facebook has become a trusted source for online reviews. Many consumers turn to the site to find out more about local businesses and whether other people recommend them.
When you enable the reviews and ratings on your local business page, it lets you capitalize on the goodwill of your followers. Each time a follower likes and shares your page, it allows potential customers to see your glowing reviews and ratings.
So, as you can see the reviews and ratings do offer significant benefits. However, it’s also important you respond to these reviews. Communicating with your customers publicly helps to build trust and others will be more likely to buy from you and leave their own review.