Are you worried about bad reviews and customers bashing you online?
It’s devastating to any business to find they have had negative comments made about their brand, products or services. It’s also worrying when you look at statistics based on how important customer reviews are for local businesses.
You can’t always stop bad reviews, but how you handle them could make all of the difference. It’s even said that 33% of bad reviews turn into a positive one simply by replying to them.
So if you are suffering with a bad reputation online, what can you do to improve it? Well, one of the best ways is to develop a strong content marketing strategy.
How content helps
The majority of consumers using search engines, don’t look past the first page. So, if you can get good, positive content displayed first, there’s a good chance the negative review won’t actually be seen by most people looking for your business.
Search engines place a high value on regular, useful content. If a site is consistently adding new content to its blog for example, it’s going to get picked up and displayed high up in the rankings by sites such as Google.
The key is to focus on useful content. There are a number of tips that can help you make sure you’re publishing good content including:
- Focus on trending topics
- Identify current problems your target market could be experiencing and provide useful advice and solutions
Don’t just focus on one channel either. In order to really get ahead of those bad reviews, you’re going to have to publish content in numerous locations.
Start making use of social media and if you haven’t already got one, start a blog on your website. Press releases can also be highly effective and can be used to highlight any new products or services you’re introducing.
Videos can also be extremely effective. Search engines do pay attention to video marketing and it has become one of the most successful forms of digital marketing today.
Put simply – the more channels you supply content to, the higher up the search rankings you’re going to go. It doesn’t just help rankings either. Publishing relevant, useful content will really help build up your brand and your reputation.
So, as you can see, bad reviews do not need to cause too much damage to your business. If you need help creating a good content strategy, contact us now.